Product design leader

I bring clarity to complex products and ambiguous spaces.

I design enterprise experiences that help people understand, trust, and act. My recent work focuses on generative and agentic AI, grounded in more than 20 years of product design.

AI-native experiences Enterprise workflows Design for scale Consumer apps Conversational UX c-Commerce

View my work My Approach

20+ yearsAcross product design

Enterprise to consumerPlatforms, conversations, and apps

Strategy through deliveryDirection and hands-on design

Selected work

01 / ServiceNow · Now Assist Context Menu

AI
Assist tool
Design for scale

From early signal to shared capability

I initiated and led the design of a reusable AI component that helps people generate, refine, and act on content without leaving the task they are working on.

What began as a request to handle unreliable resolution notes became a shared platform capability used across chat, email, document editing, summarization, and other enterprise workflows.

View use case

Contextual actions available directly inside a text field.

Now Assist lets people review and refine generated text before inserting it.

An AI coworker is shown working on a record with an option to review activity.

02 / ServiceNow · Agentic AI

AI
Agentic pattern
Design for scale

Helping users supervise work done by AI

I led the design strategy of how Fulfillers and managers supervise agentic workflows and AI autonomous workers (AI Specialists).

Coming soon

Maven Messenger mobile screens connect product discovery, conversation, and shopping.

03 / Earlier work · Maven Messenger

Conversational UX
c-Commerce
Design system

From a conversation to a purchase

Maven Messenger connected small businesses and shoppers through conversation, discovery, and purchase in one experience.

View use case

My approach

Look at the bigger picture while staying connected to the details.

The Northern Renaissance artists were renowned for their meticulous attention to microscopic details, prioritizing the “bigger picture” over grand, idealized concepts. In contrast, Italian artists prioritized overall harmony, perspective, and proportion.

When designing, it’s important to delve into the details of our task, ensuring we address edge cases and prioritize accessibility, rather than solely focusing on the ideal path. But, like the Italians, we must also maintain a broader perspective. Understand how our contribution integrates with the overall experience. We should avoid working in silos, as this can lead to a disjointed experience.

Identify the needs behind the request

I turn loosely defined problems into a direction teams can evaluate, align around, and build.

Design to scale

I look beyond one use case to create reusable patterns that work across products and workflows.

Carry the thinking through delivery

I stay involved in the interaction details, technical constraints, research, and adoption that make a direction work.

More about me

Hi, I’m Revital! I connect user needs, product direction, and the details required to ship. I enjoy working with teams to make a promising idea concrete, useful, and ready to grow.

I’m a product design leader specializing in complex enterprise workflows, with deep recent experience in generative and agentic AI.

Over more than 20 years, I have worked across enterprise platforms, conversational products, and consumer experiences.

I am at my best when the problem is still taking shape and the team needs someone who can connect user needs, product direction, and the details required to ship.

Let’s talk